Branded rucksacks are among our bestselling gifts for valued employees and VIP clients. But how do you choose the right one? Let’s take a look.
It’s back to school time, and as parents of teens know all too well, finding the right rucksack can be a high-pressure endeavour. It’s got to be just right – not too big or too small, trendy without giving try-hard, and with straps adjustable to the length du jour.
As adults, we’re less picky when it comes to our choice of accessories. For us, the ultimate rucksack is lightweight, durable, spacious, compact, and of course, incredibly stylish – we’re really not asking for much.
If you’re looking for corporate gift inspiration, a branded rucksack is a great choice. Meet the criteria above and your recipients will wear their rucksacks with pride – giving your brand a boost each time they do.
What to expect:
What makes a branded rucksack a good corporate gift?
Branded rucksacks make particularly good corporate gifts as people take them wherever they go – to work, to the gym, on holiday.
Not only are your recipients reminded of your brand every time they use their rucksack, but there are endless opportunities for others to see it too.
Over time, this can help to improve brand awareness and recognition.
Impress valued clients and employees with the Herschel Eco Large American Backpack
Choosing the right rucksack for each recipient
Rucksacks are suitable gifts for most employees and clients, no matter the type of work they do. If you’re struggling to decide on the best rucksack for your recipients, here are some things to consider.
Choosing the right rucksack for each recipient
Rucksacks are suitable gifts for most employees and clients, no matter the type of work they do. If you’re struggling to decide on the best rucksack for your recipients, here are some things to consider.
Office work
If your recipient works in a corporate environment like an office, then consider rucksacks with plenty of pockets to fit laptops and tech accessories – the Libra 15.6″ Recycled Laptop Backpack 12L and Recycled RPET Laptop Backpack are suitable choices.
Office workers tend to commute to work, so lightweight and anti-theft options can make their journeys go smoother. Consider the Joey 15.6″ Recycled Anti-Theft Laptop Backpack or the Eco Friendly Anti-Theft Backpack.
Business travel
If your recipient is a senior leader or executive, chances are they take regular business trips.
If they’re frequent flyers, you’ll want to consider more compact options that comply with carry-on restrictions, like the Carry-On Wheelie Backpack and the Bellroy Transit Backpack. They’ll also appreciate rucksacks made with durable materials that are resistant to wear and tear – like the Baltimore Explorers Backpack.
Outdoor and leisure
What is it about high-achievers that makes them want to climb a mountain or complete a twenty-mile hike on their days off?
If you know your recipient is an intrepid adventurer, you could opt for weather- and waterproof rucksacks like the Hunter Penthallen Roll Top Clip Backpack and Impact AWARE™ RPET Water resistant backpack, and spacious roll-top designs like the Osprey Arcane Rolltop rucksack.
Choosing your branded rucksack: What to consider
A good corporate gifting strategy is all about building brand awareness. To do that, choose products that your recipients will use frequently.
Here’s how to make sure your branded rucksack doesn’t end up at the back of a cupboard.
1. Opt for quality
Choosing rucksacks made with durable materials can improve the perceived quality of your gift.
Plus, higher-quality products are longer lasting, delivering more value for your brand over time.
2. Keep your branding subtle
By their definition, branded rucksacks need to feature your brand. But an excessively prominent logo could sabotage your gifting strategy.
“People don’t tend to object to subtle branding. In fact, branded clothes and accessories can be a bit of a flex. But if the company logo is too in-your-face, it can put people off, as they feel like walking adverts.” Braden Holding, Account Executive
Our in-house design team can advise on the best logo size, placement and application methods.
3. Choose a recognisable brand
One of the best ways to impress your recipients is to gift them a product from a brand they already love.
We supply rucksacks from well-known brands like Bellroy, The North Face, Osprey, Columbia and Herschel. Adding your own company’s branding to these products helps customers make a connection between your brand and quality.
This Columbia Atlas Explorer™ 28L Backpack is resilient and reliable – just like your team
Why choose Action Promote?
Here’s why agencies, HR and marketing teams choose to work with Action Promote for their branded corporate gifts.
Fast
We work quickly without cutting corners, so you get great products exactly when you need them.
Fresh
Our ideas are bold, creative, and always up to date with the latest trends in branded merchandise.
Reliable
You can count on us for clear communication, consistent quality, and dependable delivery every time.
Branding options for your rucksack gifts
Here at Action Promote, we offer several branding application methods.
Printing
Have your logo printed using full colour (CMYK) printing or precise and vibrant spot colour printing. This is the most common option for our branded rucksacks.
Transfer print
We can also brand your rucksacks using heat transfer. This is one of our lower-cost branding options for small orders.
Embroidery
If you want your branded rucksack gift to feel personalised and elevated, embroidery is an excellent choice. Embroidery is one of our premium branding options.
This Vault Backpack from The North Face is versatile enough for work, travel and leisure
How to order branded rucksacks
Want to order a branded rucksack for your clients or team? Here’s what to expect.
Step 1: Request a quote
Select your preferred rucksack, then hit the quote button. We’ll get back to you quickly (usually within 15 minutes during UK working hours).
Step 2: Send us your logo
After you’ve approved your quote, we’ll ask you to share your brand logo – our design team will help you understand the best size and quality.
Step 3: Approve your mockup
To make sure your logo looks its very best, our design team will mock up a selection of placement and branding options – just choose your favourite.
Step 4: Receive your items
We’ll get busy printing or embroidering your rucksacks with your logo. You’ll receive your branded gifts within 2-3 weeks (or sooner, depending on our agreed timeline).
Discuss your order with the Action Promote team
Want to make branded rucksacks part of your corporate gifting package this year? Speak to our team about the best options for you, and discover our range of products.
Send us a message or give our team a call on 01444 257744.
Frequently asked questions about branded rucksacks
We offer an extensive range of rucksack products, including rucksacks from well-known brands like Bellroy, The North Face, Osprey, Columbia, and Herschel.
Our branded rucksacks cost between £10 and £100, depending on the brand, style and order volume. For exact pricing, request a quote.
Yes, branded rucksacks make great corporate gifts as they’re useful and wanted items. They go where the wearer goes, increasing opportunities for brand exposure.
Currently, our bestselling branded rucksack products include the Wenger Reload 16″ Laptop Backpack, the Impact AWARE™ RPET Water resistant laptop backpack and The North Face Jester Backpack.