Company Branded Notebooks For Employees

As much as a company-branded notebook is great for marketing purposes, it also instils a great sense of corporate identity within any team. Branded office products give staff a feeling of belonging and also make a great impression on new starters. Why leave staff to source their own stationery, or send them into client meetings with poor quality notepads, when you can present them with their own high-quality branded notebook? After all, your employees represent your company and, therefore, your brand.

How To Use Promotional Products In Business To Business Marketing (B2B Marketing)

Many marketing plans will include the use of promotional products to promote the brand and develop corporate relationships. Business to business (B2B) marketing refers to how you market your company service or products to another business. This will incorporate how you represent, elevate and promote the brand. B2B businesses can struggle to get their brand in front of the right audience. Promotional products can help with this when used effectively. Firstly, selecting the right products is important. Stationery is a popular choice as it is widely used in the corporate world. Within that, branded notebooks are a particularly good option for the following reasons:

• Notebooks are carried by most business professionals in the course of business
• Notebooks are used at meetings and so the brand is showing up in all the right environments
• Whilst not too cheap, they are an affordable product meaning you can gift them to multiple people
• They provide ample space to print or emboss your company logo or brand
• For B2B marketing, branded notebooks are a good choice because are a product used in businesses in business situations so are well targeted

The use of promotional products in B2B marketing is a proven method of building brand recognition. What is important to remember is to select the right products and to ensure they are gifted or seen by the right people. Branded notebooks, therefore, are an excellent choice for client gifts and can be given as a corporate gift, client Christmas gifts or given in a goodie bag at a corporate event or exhibition.

How To Use Promotional Products In Consumer Marketing (B2C Marketing)

Business to consumer (B2C) marketing is an important part of a marketing plan for businesses that sell directly to consumers, whether that be services or products. Getting your message out to the general public, or specific target markets in the public arena can be competitive. Often, promotional products will be part of a marketing campaign for B2C businesses. Promotional merchandise should be selected carefully to ensure that items are going to be used, are desirable and reflect the wider brand values. They should also provide ample space to get your company logo, and possibly a slogan, printed on too. That’s why branded notebooks are a worthy contender for promotional product marketing.

Notebooks are widely used for many purposes, these include:

• Students taking notes in class or whilst studying
• In households to keep track of shopping lists, meal plans or for reminders
• As journals
• As sketch pads
• For to-do lists

Notebooks are long-lasting and used daily by many people. Therefore, your brand will be seen regularly over a reasonable time period. The wide choice available also means you can select a notebook that reflects your brand, whether that be a fun, trendy or colourful notebook style, an eco-friendly notebook or a more high-end professional journal.

Branded notebooks can be given out at careers fairs, campus events, in seminars, exhibitions, at an opening of your business or any other event. They could even be given as a token to existing or new customers.

Types Of Notebooks

There is a lot of evidence to suggest that actively writing down action points, things to do, and even personal goals can help people remember and act on them. There is something about writing that helps cement the item on our brains. So not only do notebooks, look great they are proven to help with important work and personal tasks too. This is one of the many reasons more and more companies and organisations, like universities, are giving staff and students branded notebooks.

In some cases, a larger lower cost notepad is ideal for internal meetings and getting teams to brainstorm and write down action points for meetings. Something like an a5 Eco Spiral is a popular example. But for those important pitches or big client meetings then something that makes an impression and gives an impression of authority and style is a great choice. Our premium collection is a range of very high-quality branded notebooks for just this kind of thing.

We offer a wide range of different types of notebooks and notepads all available with your own company branding and logos.

Recycled and Eco-Friendly Branded Notepads

The climate emergency is certainly something we are all aware of and all working hard to help where we can. If you’re looking to support this by giving your staff or clients a branded notebook with eco credentials then we can help. Our Tunnel notebook is made from recycled materials and looks great, perfect for companies who want their branded products a little more green. Our Cork notebook is also popular with recycled paper inside and sustainable cork hardcover. This notebook looks fantastic with a logo or message on the cover.

Soft Cover Notebooks

Branded soft cover notebooks offer a less formal but high-quality option. The flexibility means they can be fitted into most bags and laptop cases. Often it is simply a matter of preference, some people simply prefer a soft cover notebook. We have a range of promotional soft cover notebooks including classic Castelli notebooks, coloured cover options, and even therapy doodle pads.

Hard Cover Notebooks

Branded hardcover notebooks are perfect for those who prefer something more solid. These can come with elastic ribbons and pen holders if required. Finished like a soft touch leatherette gives a high-quality feel which is perfect for a branded notebook.

Premium Branded Notebooks

If you’re looking for something high-end to give out to staff or clients then our premium branded notebooks are a great idea. Having your brand associated with powerful, quality brands like Castelli can make a big impact. From staff arriving at a meeting with a beautiful notebook and luxury pen with your logo on it to client gifts, these things really make an impression. Our premium range offers classic Castelli and Moleskine notebooks that can be branded with your company logo to give a very high-quality corporate gift at events and to clients as well as giving staff a wonderful notebook to own and use.

Get Your Branding Seen

Given its prevalence as an everyday item, a branded notebook offers a great number of opportunities to get your company name seen – both in and out of the workplace. As a popular promotional tool that tends to be kept and re-used by recipients, it is worthwhile investing in a high-quality promotional notebook to maximise its longevity and optimise positive brand messaging.

Available in a wide variety of styles and formats to suit any campaign and budget, branded notebooks are a solid yet versatile choice, whether you want to show appreciation to a valued customer or employee, or impress a supplier or prospect.