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Why seasonal gifts are an essential part of your marketing plan

If you’re looking to create an effective marketing plan, seasonal gifts must play a part. Why not reward your best customers for their loyalty by giving them a branded hamper? Or how about holding an end of year awards event for your staff or top suppliers? Promoting your brand, both internally and externally, is more important than ever before and the end of the year is a perfect time to do it. Read on to find out why…

Seasonal gifts promote customer (and supplier) loyalty

Don’t you love it when you receive a gift showing appreciation for the business you’ve given a supplier during the year? Your customers are no different! The simple act of sending a branded Christmas hamper or branded cake could be a key influencing factor in securing their business for the next year and beyond.

And don’t overlook your suppliers because they’re just as important to your success! Rewarding top suppliers shows them how much you appreciate their support and ensures they will continue to care for you and go the extra mile to keep you happy throughout the year ahead.

Seasonal gifts can inject some fun into your marketing!

Don’t feel limited to regular branded merchandise such as branded mugs, pens or umbrellas. Why not inject some fun into your end of year promotions by opting for quirky seasonal gifts such as branded Christmas stress toys, Santa hats or festive sweets? Clients and prospects love receiving fun gifts in the post or at trade shows and exhibitions so show them you’re human and like to have a little fun!

Seasonal gifts are perfect for award events

End of year award events are a fantastic way of showing how much you care about your employees and appreciate their efforts throughout the past year. They’re also a great opportunity to promote your brand and have it prominently on display. Remember to take photos at these events as they make excellent social media stories. Your employees may also post their own pictures on social media so it’s essential that your company name is on display at every opportunity for increased brand exposure.

So there we have it – being seen as a giving company is important all year round but the importance of seasonal gifts cannot be underestimated!