Uncategorized

The Story Behind our Rebrand

Action Promote

As Premier Marketing we forged a reputation, over twenty years, for being a branded merchandise supplier that you can trust.

As Action Promote we will continue to grow and develop through focusing on what we do best – delivering creative, cost-effective branded products to organisations requiring merchandise to support their corporate marketing activity.

We’ve been blown away by the incredibly positive response from everyone since we rolled out our new branding and website. However, several people have asked, “Why have you rebranded?”, so we decided to write a brief article to explain.

In a nutshell, there are three main reasons for our rebrand:

1) It was time for a refresh

As a company we’ve got a pretty strong heritage – in fact we turn 20 years old in 2019, so we should know a thing or two about branded merchandise!

But, although we had innovated, grown and evolved over the years in order to stay relevant in an ever-changing world, we suddenly realised that our visual identity hadn’t really progressed a lot since we started out in 1999.
A rebrand felt like the perfect way to celebrate our 20th anniversary!

2) We needed a new website

Alongside the need to refresh our brand image, we were also crying out for a new website.

Our old site had been around for a while and was really showing its age. It wasn’t mobile friendly and the user experience wasn’t great so we knew we had to address these issues, and the best way to do this was to rebuild it from the ground up.

So, after several months of hard work and some help from our colleagues at Action Studio, our vision has become a reality! Our new website showcases a wider range of branded merchandise products than ever before and has some great new features such as the enquiry basket function for quick and easy quote requests.

We love it and are sure you will too!

3) We’ve joined the Action Creative Group family

Sure, we live, sleep and breathe branded merchandise – but that’s not the only string to our bow!

Action Press, our print division, offers a complete range of litho and digital printing services, enabling us to print almost anything, from brochures and catalogues to presentation boxes, banners and business stationery.

Action Studio specialises in graphic design, branding and web design. Our creative team combine their skill with experience and imagination to help turbo-charge our clients’ businesses, brands and marketing campaigns.

Together we make up Action Creative Group!

Our three divisions complement each other perfectly. Although each has its own identity and friendly team of professionals, we’re effectively one big family, sharing the same values and working under one roof.

The result of this unique arrangement is a creative and collaborative environment where knowledge and ideas are shared freely, providing you with a reliable single-source marketing support partner.

So, there you have it – our three main reasons for rebranding.

We hope you like our new look (and of course, this new website!) and look forward to helping you to grow your brand and business throughout 2019 and beyond!