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Branded Softcover Notebooks

If you’re a business person on the go, as so many are these days, then a softcover notebook will be the prefered option. With increased flexibility, softcover notebooks are less prone to damage when placed in bags, briefcases and pockets. Furthermore, branded notebooks make great employee gifts and promotional gifts.

Grow Me Sticky notes

Eco-friendly soft cover sticky notes set including 50 grass paper sheets. Once you have used up the 50 paper sheets you can plant the memo block in soil. A selection of wildflower meadow seeds will grow and give this item a new purpose. A truly green and sustainable office essential. Width: 7.2 cm, height: 0.6 cm, length: 10 cm.

Eco Spiral Notebook

Eco spiral notebooks manufactured in the UK ensuring a fast turnaround. 16 popular spiral colours to choose from and bespoke print to the front cover. Paper drawn from FSC certified sustainable forests and spiral produced from PVC which is widely recyclable. Available in A5 or A4 size.

Grow Me Memo Set

Eco-friendly soft cover memo note sets with 25 sticky grass paper sheets and 3 colour page markers. Once you have used up the memo set you can plant the memo block in soil. A selection of wildflower meadow seeds will grow and give this item a new purpose. A truly green and sustainable office essential. Dimensions: 10cm x 7.2cm

A5 Flexi Notebook

A5 flexi cover notebooks available in a wide range of popular colours. Inner and outer covers can be different colours. Finished in quality soft touch leatherette which has an excellent emboss quality

Cork Notebook

Eco-friendly notebooks with a cover produced from cork and inner pages from recycled kraft paper. 160 pages. Natural colour cover with coloured bottom half. A5 size

Soft Cover Pocket Moleskine Notebook

Compact and stylish Moleskine notebooks designed to fit neatly into your pocket - perfect for capturing notes and ideas on the go. Featuring classic Moleskine rounded corners, bookmark and elastic closure. 192 ivory coloured pages available with rules, squares, dots or plain. Can be supplied individually gift boxed at extra cost.

Deluxe Softcover Notebook

Deluxe softcover notebooks available in a selection of popular colours. Contains 192 lined pages and has an elastic closure to keep the cover secure

Soft Cover Combi Notes

Neat desk buddy with stick-up notes and neon pagemarkers in a soft card cover. Available with full colour or spot colour printing. 106mm x 78mm

Classic Softcover Moleskine Notebook

Classic softcover Moleskine notebook - an original favourite. Premium softcover notebooks with rounded corners, ribbon page marker, elastic strap and pen loop. Expandable inner pocket to the rear inside cover for holding your most important notes. 192 pages of lined paper

A5 Edge Print Notebook

Quality Castelli soft cover notebooks with an innovative full colour print to the outer page edges. A5 size with a wide range of branding options on the cover. Add a creative touch to your next campaign by printing your company logo to the page edges.

Sussex Notebook

Mix and match eco-friendly A5 notebook featuring a covers manufactured from recyled plastic bottles and inner pages manaufactered from recycled paper. Notebooks available in a wide variety of colours and include an elastic strap, pen loop and ribbon pagemarker. The notebooks are all sewn bound for a perfect lie flat finish and can be personalised by deboss, foil block or full colour print.

Soft Cover Xlarge Moleskine Notebook

Soft cover extra large Moleskine notebooks featuring the classic rounded corners and elasticated closure strap. Available in a range of popular colours. 192 ivory ruled pages (dotted and plain pages available at extra cost). 19 x 25cm

Castelli Textured Notebook

Flexible cover Castelli A5 notebooks with a textured outer cover. 224 lined pages and available in 4 popular colours. Page edges are suitable for digital edge printing if required. 130 x 210mm

Castelli Herringbone Notebook

Flexible cover Castelli A5 notebooks with a unique herringbone texture outer cover. 224 lined pages and available in 3 popular colours. Page edges are suitable for digital edge printing if required. 130 x 210mm

Doodle Therapy Notebook

This A5 bound notebook includes 40 sheets of white paper and features colouring pages and lined paper for notes

Castelli Eco Prisma Flexible Notebook

Castelli Eco Prisma notebooks feature flexible colour card covers with a delicate textured feel and with co-ordinating coloured page edges.  Also features coloured real stitched threads on the spine.  You can create exceptional branding results with full colour digital print options or foil blocking.  Consisting of 100% recycled and FSC® certified ruled white paper.
Action Promote
5.0
Based on 143 reviews
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G SG S
12:20 16 Apr 24
Ordered pens, notebooks and tote bags for a conference. All items were printed perfectly and were happily received by the attendees!
Matthew HicksMatthew Hicks
18:04 04 Apr 24
Great service! Very prompt communication. Sent preview of branded jackets.We are very happy with the recycled gilets.
Tim HarrisonTim Harrison
10:37 29 Mar 24
Kevin GurrKevin Gurr
11:36 22 Mar 24
Quality, Efficient helpful and Friendly...We recently used Action Promote for our company's branded merchandise, and it was an absolute delight! Their team demonstrated unmatched professionalism and creativity in providing us with great mugs, pens, and pads that perfectly encapsulated our brand's essence. From start to finish, Action Promote exceeded our expectations, delivering products that not only met but surpassed our branding needs.Their attention to detail and commitment to customer satisfaction were evident throughout the process. Not only did they provide exceptional merchandise, but they also offered unparalleled customer service, ensuring that our experience was seamless and enjoyable. We highly recommend Action Promote to anyone looking for premium promotional items and a partner who truly understands the importance of brand identity and especially a fast turnaround.Thank you, Action Promote, for helping us elevate our brand to new heights!Special thanks to Donny Henry & Annie Stevens
Lauren MellowsLauren Mellows
08:52 20 Mar 24
Peter at Action Promote was incredibly helpful - he processed my order quickly with a short turnaround time and the product arrived a couple of days early and looking great. 100% recommend.
ZitaZita
19:27 17 Mar 24
Great service with helpful staff. The products are good quality and reasonably priced.
Daria MalDaria Mal
14:22 12 Mar 24
Always great communication and quality. Working with Action Promote is always an absolute pleasure as they project management is undoubtedly exceeds any expectations, especially for high-volume and time-consuming projects, not to mention high quality standard. I would definitely recommend this company to anyone.
Lucy JLucy J
14:28 08 Mar 24
I have worked with Action Promote for about a year. They provide quality products at competitive prices. I am very pleased with the customer service and advice I receive. Communication is great and the team keeps me updated every step of the process. Delivery is always either on or before the delivery date. Will definitely recommend.
saffron redmansaffron redman
10:49 14 Feb 24
We ordered 400 branded and foiled notebooks from Action Promote for delivery to Madrid in Spain.The final notebooks chosen were a soft cover, with cream paper, and ribbon page marker and with logo beautifully foiled in teal.The ordering process came with some unforeseen challenges and e-mails but end results were worth it.Throughout the ordering process I was kept informed and was also kept informed of the status of the delivery to Spain. The notebooks were well packaged and delivered on-time with no issues.I would use Action Promote for future orders.
Kyra BoulterKyra Boulter
14:54 02 Feb 24
Excellent quality of items supplied, even better quality of the branding application! Would highly recommend. Donovan is an excellent account manager ⭐️
Jas DaheleJas Dahele
12:09 15 Dec 23
Thank you to Donovan and the team. We needed to place a very last minute large order (to be delivered in a week) and the team at Action Promote came together and delivered quality goods and on time. Thank you for your exceptional and friendly service.
Olamide OmolawonOlamide Omolawon
09:52 04 Dec 23
very helpful staff and great products, we ordered jackets and umbrellas and they were able to deliver with a short lead time and I truly appreciate that. Thank you so much Peter for your help.
Jenny EdwardsJenny Edwards
13:34 22 Nov 23
*On behalf of KCLWP Ambassadors Team, King's College London*Action Promote always provide speedy service and high-quality garments. Our recent order of student ambassador t-shirts and hoodies were sent quickly and were as vibrantly coloured as usual, with all logos and printed text present and clearly visible.We are already looking forward to making our next orders!
Cameron TownsleyCameron Townsley
16:22 21 Nov 23
Highly recommend! Not only did they respond super quickly and work within our fast time frames, but the quality of the products and the lovely customer service was great. Will add them to the top of my list.We ordered 20 Barbour gilets and they were great for our VIP clients.Thanks!
Samuel QuekSamuel Quek
16:42 20 Nov 23
Really great communication from the staff, with quality products at a reasonable price. Quick response times, and constant updates about the status of the products they deliver. I did a North-Face hoodie with them, they were very accommodating despite the multiple last minute changes from my side, thank you very much!
William HuttonWilliam Hutton
09:15 16 Nov 23
Professional and prompt service - would use again.
Nick CartwrightNick Cartwright
13:37 17 Oct 23
Great communication from start to finish and a speedy delivery on the day. The products were in great condition and of a really good spec and have gone down really well with students and staff.
Bisser ASBisser AS
09:06 12 Oct 23
We regularly use Action Promote for all of our branded merchandise needs at the university I work for. Always great service, always reliable!
Amy KeastAmy Keast
13:41 10 Oct 23
Received this wonderful onboarding pack on my first day at Action Promote!The AP team made me feel really welcome too.
Brielle SharieBrielle Sharie
08:36 20 Sep 23
As someone who works in Recruitment and Events for a University, it is important to have quality merch that fits our branding. Action Promote always works with us to meet our needs. They are efficient and friendly. I now get all of my branding materials through them.
Students' Union UCLStudents' Union UCL
15:58 17 Sep 23
Good communication throughout and a great product, thanks!
Caroline HarveyCaroline Harvey
08:13 14 Sep 23
Ordered some t-shirts, badges and stickers for our Falls Awareness Week events - they arrived quickly, are of good quality and will really help us to get across how important it is to be Falls Aware.
Elodie TrouillardElodie Trouillard
08:15 04 Sep 23
Action Promote always provide a perfect customer service. They are pro-active, quick, and very nice to work with. The reference in terms of goodies supplier.
Karl EvangelistaKarl Evangelista
07:26 11 Aug 23
Always a smooth and pleasant experience working with Action Promote! They always have what I need and deliver them on time! Thanks Action Promote!
Jason MacGregorJason MacGregor
08:33 08 Aug 23
Action Promote provided top level customer service. They were always quick to response, to follow up, and they clearly communicated any issues making the process very easy. They went to lengths to make sure that our products were made to perfection - all while using sustainable products. I highly recommend their services.
emel yorgancıemel yorgancı
12:37 25 Jul 23
We worked with Action Promote to produce pack of cards. They were really helpful with giving us recommendations where needed and accommodating our needs. they also produced customised t-shirts for us. All items arrived on time. T-shirts were good quality (soft cotton) and the cards looked great!
Mia BowlesMia Bowles
14:15 19 Jul 23
Used Action Promote for signage for an upcoming event. Despite reaching out with short notice they were able to turn everything around quickly, professionally and to a very high standard. I would definitely recommend them to other organisations.
Karim AbdelazimKarim Abdelazim
20:12 16 Jul 23
I had an incredible experience with Peter and his team, who displayed exceptional engagement and responsiveness. They went above and beyond to assist us in designing and customising merchandise for our event at King's College London, surpassing our initial expectations. What impressed me even more was their willingness to personalise a product that wasn't originally featured on their website, which proved to be incredibly advantageous. Without a doubt, I will eagerly engage in future business with them, and I definitely recommend their services. Thank you for everything!
mary leamymary leamy
07:34 14 Jul 23
Great customer service from Action Promote. Useful advice, prompt responses and products arrived safely and on time. Thank you very much.
King's ScholarsKing's Scholars
14:50 20 Jun 23
Excellent customer service from Action Promote. Professional and efficient service with a quick turnaround time for those short notice orders. I have placed several orders with Peter and he is always so pleasant and helpful, consistently going above and beyond.
HTS SparesHTS Spares
08:38 27 Apr 23
I dealt with Donavan throughout the whole process from quote to delivery - he was very helpful and accommodating. Goods arrived on time and look great - can't wait to hand them out to our customers!Thank you! :)
Olga NoordhofOlga Noordhof
11:28 18 Apr 23
Great product quality and amazing service. Ordered custom embroidered garments for a team at a short noice and received them within couple weeks in time for team offsite. Highly recommended, will definitely be using Action Promote again in the future
Lisa BreretonLisa Brereton
08:53 24 Mar 23
Amazing service from action Promote. With a very small window of turnaround, I was provided with professional, quality lanyards. The flexibility provided with the design, I cannot fault. I would highly recommend and will be using again in the future.
Nathan GregoryNathan Gregory
09:37 22 Mar 23
Top drawer! Excellent product and a super quick service all backed up by a friendly, professional team. Good communication throughout the process makes for a very positive experience.
Darren CharnockDarren Charnock
09:52 10 Feb 23
First class 5* service. Very quickly responded to my initial inquiry, quote received the same day. Product proof the next working day. Goods received promptly and all at a very competitive price. Thank you.
Amy MeagherAmy Meagher
11:09 11 Jan 23
Fantastic service and lovely team to work with. The products arrived earlier then expected and in good condition. Peter from action promote had very good communication via email and accommodating to any needs or questions I had and supported me with the process. :)
Susie ChandlerSusie Chandler
09:52 16 Nov 22
Excellent service, from the planning stages through to delivery! Very responsive to our requests and suggestions in the planning stage, and delivered on time - thank you!! Excellent communication all the way...
Megan AckroydMegan Ackroyd
08:26 04 Nov 22
Impeccable service from start to finish. Our order was managed by Lyndon who was fantastic at communication and took care of every stage of the process all while maintaining an easy breezy tone of voice with a super helpful attitude. Our order arrived within the expected time frame and the products are wonderful. We're really happy with our notebook order and will definitely be using Action Promote again in the future.
Julia LongJulia Long
10:36 18 Oct 22
I had a great experience dealing with this company. They were extremely helpful and efficient communicating with me over email and I am delighted with the finished product which was exactly as desired and delivered on time. Thanks so much!
Sean TillmanSean Tillman
08:25 28 Sep 22
The products and the experience with the Action Promote team was fantastic! They were extremely responsive to our queries and were very helpful throughout the entire process, ensuring everything went smoothly! We will definitely be working with them again in the future.
Ewa KucharczykEwa Kucharczyk
12:14 20 Sep 22
Highly recommended! T-shirts, lanyard and bags, all very good quality, also, great customer service :)
Leanne FinchLeanne Finch
09:24 02 Sep 22
Would like to thank Action Promote for all their help. Would recommend to anyone, friendly, professional & very helpful.Will be back soon to make a further purchase soon !
Elisabetta BerettaElisabetta Beretta
14:15 24 Aug 22
Quick feedback and order received shortly! Great job, thanks!
Nathan LambNathan Lamb
13:07 09 Aug 22
Amazing company! Peter was great in getting our order in and getting it out to us in time. Would recommend!
Kingtel CookKingtel Cook
07:38 28 Jul 22
I have been ordering from Action Promote for some time now. every order i have placed has been of great quality. any issues i had, were resolved quickly and without fuss. I would reccomend this company, which i have done previously. Peter and Kylie are always a pleasure to speak with and they always deliver when they say. Thank you Action Promote.
Sarah CanningSarah Canning
16:23 05 Jul 22
Thank you for delivering on time with a very efficient ordering and sign-off process.
Danny SDanny S
09:06 30 Jun 22
Really happy with our promotional items from Action Promote. Quick turnaround and easy to work with.
Maddy MacLeodMaddy MacLeod
15:03 15 Jun 22
This is a fantastic company to work with with quick responses and a high level of professionalism. They bent over backwards to help my company in a time-critical situation for some specialised notebooks. Thank you Peter, Kylie, and the team at Action Promote!
Roberta DinaRoberta Dina
13:24 13 Jun 22
"Speedy service, high quality products at a great price and Peter has been most helpful."
TJ QuinnTJ Quinn
08:44 13 Jun 22
Amazing quality of branded merchandise provided by Action Promote. Extremely excellent service as well in terms of communication with our specific needs for event merchandise with last minute changes from us is always taken onboard.
Alexa SamuelsAlexa Samuels
09:23 20 May 22
I used action promote for some products for our conference, their prices were competitive, eco-friendly products and very speedy dispatch and shipping, I will be using them again for our company SAGE Publishing.
Marian ChaplinMarian Chaplin
16:55 03 May 22
Products of an excellent standard, great customer service and the ordering process is extremely streamlined and efficient. I highly, highly recommend Action Promote and their services.
Mike CoultardMike Coultard
11:00 26 Apr 22
Great to deal with and delivered us superb quality goods at a fair price, all within agreed timescales. Their Comms were excellent at all times, would highly recommend, big shout to Peter & Kylie who were thoroughly professional throughout 👍👍
Giulia NeriGiulia Neri
14:37 07 Apr 22
Ordered all kinds of gadgets (roller banners, mugs, bottles, etc..) for our Trust and they all look great! Very pleased with the quality of the gadgets, the printing and the support. It was all very efficient!
BellsureBellsure
12:33 06 Apr 22
Great company to work with, good product offering, speedy response and quick lead time!
Rebecca FordRebecca Ford
07:17 06 Apr 22
Very helpful staff sending regular updates about your order. Definitely recommend for great quality products at awesome prices.
King's EdgeKing's Edge
14:40 28 Mar 22
Such a great experience! The team were very kind and delivered a range of high quality products with a quick turnaround. Would highly recommend and we are planning another order again very soon.
Library SystemsLibrary Systems
17:18 14 Jan 22
Great friendly and super helpful staff with quality products at good prices. Will use again and recommend highly for others to buy from them!
Marilyn Jane SmithMarilyn Jane Smith
14:55 19 Nov 21
Such a great friendly service, i would definitely recommend this company. Great value for money.
Eric HarrisEric Harris
09:07 04 Nov 21
Very easy to work with, professional and they always go the extra mile. We use Action Promote for our printing and they are always avilable to tend to our orders in a fast and efficient way. I highly reccomend their services!
Kieran CooperKieran Cooper
10:16 13 Oct 21
Very efficient service. We purchased a batch of branded umbrellas and are very happy with them
Gar GGar G
14:15 17 Sep 21
Ordered 1000 pens for an event at our Trust, very efficient and speedy responses to all enquiries, lovely polite staff and a brilliant product at a very competitive price.Delivered on the day action promote said they would too.Highly recommended.
Emma GunnEmma Gunn
10:38 01 Sep 21
Great service, super quick and we are very happy with our bottles and pens! Highly recommend.
natalia tomanatalia toma
07:32 26 Aug 21
Great speed, communication and service throughout! Happy with our lanyards. Highly recommended.
Lila TuffinLila Tuffin
09:45 09 Aug 21
Excellent customer service from enquiry right through to after purchase.Highly recommend!
Judith HewittJudith Hewitt
17:35 27 Jul 21
Extremely happy with the quality of the merchandise, the options available and the clarity of the pricing structure. Also delivered on-time or even earlier than expected while providing updates and adhering to my requests.
Jamie GayyaJamie Gayya
09:42 28 Jun 21
Clear communications and tailored service to your needs. Really happy with our new branded university merchandise and products! Would highly recommend.
Jordan KirkwoodJordan Kirkwood
12:46 23 Jun 21
Great service from start to end. We approached them to develop some bespoke winners trophies (glass) for our King's College London King's Education Awards, and the turnaround was very quick, support was great throughout, and even with last minute changes on our part, have managed to get each awarded issued to a unique address for each of the winners. Cannot recommend enough - trustworthy, very well priced and lovely staff - we will be back again!
Kelly TugwellKelly Tugwell
07:33 09 Jun 21
The team are a pleasure to work with; providing quick turnarounds and a great range of quality products. They have successfully delivered a range of branded merchandise for our business so-far and we'll continue to work with them on future projects.
Lisa BrennanLisa Brennan
09:04 04 Jun 21
excellent service, very speedy response and quality products
Laura SJLaura SJ
11:59 20 May 21
I found Action Promote via Google for the company I work for, in order to obtain new printed key rings. I was impressed with their fast communication, efficiency and professionalism. We will be going back to them again for our future orders and requirements.
Sam SmithSam Smith
07:10 16 Apr 21
Wide range of branded product options, helpful team and excellent communication throughout the whole process.
Diana HendersonDiana Henderson
10:47 19 Jan 21
We have ordered two different designs of the moleskin notebooks and pens from Action Promote. We are really pleased with the quality and printing - a real asset. Friendly and helpful customer service. We will definitely be using them again in the future. Diana
Anne-Sophie MonnierAnne-Sophie Monnier
10:32 12 Jan 21
It's always a pleasure to work with Action Promote. Great service, good prices, quality products, very professional.
Usman KhawajaUsman Khawaja
09:14 15 Dec 20
Action Promote are willing to go the extra mile. The staff are helpful and reliable, whilst the products are always of high quality and at a fair price.
Jamie RobertsonJamie Robertson
08:26 10 Dec 20
I have recently worked with Action Promote to create a pin-badge for work, and they were excellent. The badge design is fantastic, the service was A*, I would highly recommend, and we will certainly be using them again in the future. Thanks, Jamie.
Sarah CollisonSarah Collison
08:28 08 Oct 20
I ordered some branded mugs from Action Promote and Peter was extremely helpful and quick to answer any questions I had. They arrived and the finish is perfect! I can't fault the service, it was great from everyone - they were all extremely helpful. I would definitely recommend if you're looking to get branded products, and I'll definitely be using Action Promote again in the future!
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Are Branded Notebooks Good Corporate Gifts?

Yes, branded notebooks and notepads still make for very good corporate gifts. Years ago we may have envisioned a future where colleagues sat around a boardroom table taking notes on their tablets, or typing away on phones during virtual meetings. However, this never really happened. Although technology has revolutionised how we work, in so many ways, notebooks still very much have a place at the boardroom table, at our home-working spaces and on our office desks too. People still love the look and feel of writing pads. The truth is that typing during a meeting will always look rude, whereas taking notes on paper shows that you are engaged.

Branded notebooks are particularly effective promotional stationery items because they get used so frequently and for a reasonable time period too. Notebooks experience a healthy shelf life, often kept for reference even after every page has been filled. However, what makes them a great item for B2B promotional branding is how many other businesspeople see them.

Our branded softcover notebooks make the perfect corporate gifts as they get used and placed in front of the right people time and time again.

Using Promotional Products Effectively

Branded softcover notebooks are a great choice for promotional gifting. However, it’s important to use your branded merchandise as efficiently as possible to maximise brand exposure.

Branded Softcover Notebooks For Clients (and potential clients)

If you are gifting branded notebooks to clients, and potential clients, then you may give existing clients a branded notebook as a Christmas gift or as a more general corporate gifting strategy. If doing so, please check through the UK Gov Anti-bribery Policy to ensure corporate gifting guidelines are followed.

However, promotional items, such as branded notebooks, may also be given to potential clients. This may be done through:

  • Promotional Events
  • Exhibitions
  • Sponsorship
  • Agreed use of your branded items by other businesses, such as in hotels or public buildings
  • Gift bags

Branded Softcover Notebooks For Employees

Your employees will likely need a notebook, so it only makes sense that it should carry your branding. Client-facing employees should be carrying branded stationery at meetings. It conveys professionalism and pride in the brand. For employees, being given branded notebooks and other branded stationery helps them to feel part of the team and growth of the business. This can be especially important for employees working remotely.

Softcover Notebook Range

When it comes to promotional notebooks, we have it covered. A simple but great looking A5 flexi notebook can make a big impact with our huge range of colours and the leather style finish. For something smaller and with a premium feel our popular softcover Moleskine pocket book is a winner and can be supplied in a gift box too. For something a little different, our eco friendly cork notebook in two-tone colours really makes a statement.

If you’d like to discuss how your brand could benefit from our softcover notebook range, then please contact us or use the chatbox on this page to speak to one of our team.

Benefits of Customising Softcover Notebooks

Softcover notebooks are great for meeting notes, desks, home use and much more. No matter how digital we all get, people love a notebook and they make powerful branded items for promotional events and giveaways. As an alternative to formal hardcover notebooks, our softcover notebooks are more flexible. Easy to carry, they can be stored in pockets, handbags and backpacks. Customised softcover notebooks make effective branding tools. They have plenty of space for printing, so your logo or message, get lots of exposure. We also have a wide range of colours and types to choose from.

Other Branded Notebook Options

If you’re looking for a promotional item to connect you with potential customers, then you may want to consider custom memo notepads. These are commonly used around the home, as well as the office. Each page can carry your branding, so the potential exposure of your business to consumers is impressive.

Perhaps you are looking for a more premium branded notebook? If so, our Branded Moleskine Notebooks may be worth a look. These can be embossed with your logo.

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Written by Lyndon Holding

As lead Creative Consultant at Action Promote, Lyndon is in daily contact with our clients – providing fresh and creative merchandise ideas for their campaigns. Lyndon is a passionate believer that merchandise should be useful and practical and is constantly innovating with new products to help our clients stand out from the crowd. If you’re looking for unique merchandise ideas for your next campaign then get in touch for a no-obligation consultation today.