Roadshow Gift Packs 2020

BRIEF

With the UK in lockdown due to the Covid-19 pandemic, Taylor Woodrow (part of the VINCI Group) were looking for a fresh way to reach all of their staff and let them know that their efforts were appreciated. The launch of their 2020 Roadshow was the perfect opportunity to thank colleagues for all their hard work over the last few months and look towards a brighter future.  We were approached to design and supply a gift pack of useful branded items to assist with their Roadshow launch.

SOLUTION

With a clear brief, we set about designing a unique pack of items that Taylor Woodrow colleagues could use on a daily basis.  Featuring an Insulated Metal Water Bottle (individually named), a quality notebook & pen set, branded popcorn, and a handful of Quality Streets, the pack was assembled and mailed out by our team at Action Promote, arriving on doorsteps 2-3 days before the Roadshow launch.

RESULT

The gift packs were a resounding success.  With all the packs arriving on colleagues’ doorsteps before the Roadshow, the client commented ‘Everyone has LOVED their packs – they look so professional and were a lovely surprise, and people are already turning up to meetings fully-kitted out with their branded pads and bottle – a really professional show!’

The feedback from the Taylor Woodrow team was also really positive:

  • I had to let you know how pleased I was with the TW Roadshow box of goodies.  What a great surprise
  • Great work on this ? really excellently executed
  • They’re a really nice idea – quite cool
  • I would like to express and pass on my sincere thanks for the roadshow package delivered to my home address.  It was such a lovely considerate, thoughtful gesture – practical too! It really did make me smile on Saturday morning and the personalised water bottle was a real treat and a lovely touch.  It did reinforce that sense of belonging and togetherness at a time when we are all working across dispersed teams and remotely.

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